Glossary
Key terms and concepts in AI-powered website conversion, explained simply.
A
AI Agent
A software system powered by artificial intelligence that can autonomously perform tasks, make decisions, and interact with users on behalf of a business. Unlike simple chatbots, AI agents understand context, learn from interactions, and take meaningful actions.
B
Bounce Rate
The percentage of visitors who land on a page and leave without taking any further action — no clicks, no scrolls, no engagement. A high bounce rate often signals that visitors aren't finding what they need quickly enough.
C
Conversion
When a website visitor completes a desired action — such as making a purchase, filling out a form, booking a demo, or calling a phone number. Conversions are the measurable outcomes that tie website traffic to business results.
Conversion Attribution
The process of identifying which interactions, channels, or touchpoints contributed to a conversion. Conversion attribution helps businesses understand what's actually driving results so they can invest in what works.
Conversion Goal
A specific action defined by the website owner — such as a purchase, form submission, or demo booking — that the Digital Expert is configured to guide visitors toward. Conversion goals shape how the AI engages, what it recommends, and when it escalates, ensuring every interaction is aligned with your business objectives.
Conversion Rate
The percentage of visitors who complete a desired action out of the total number of visitors. For example, if 1,000 people visit a page and 30 make a purchase, the conversion rate is 3%.
CRM Integration
Connecting a website tool or AI agent to a Customer Relationship Management system (like Salesforce or HubSpot) so that lead data, conversation history, and conversion events flow directly into the sales pipeline.
D
Digital Expert
SiteDriver's AI-powered agent that goes beyond chatbot functionality. A Digital Expert is trained on your products, website content, and business goals to actively guide visitors, handle objections, and drive conversions — in 100+ languages, 24/7.
E
Exit Intent
A behavioral signal detected when a visitor shows signs of leaving a page — such as moving the cursor toward the browser's close button or back button. Proactive engagement at this moment can recover otherwise lost visitors.
G
Guided Conversation
An AI-driven interaction where the visitor is actively led toward a specific outcome through contextual questions, relevant suggestions, and real-time navigation — as opposed to passively waiting for the visitor to ask.
I
Intent Detection
The ability to understand what a visitor is actually trying to accomplish based on their behavior, language, traffic source, and browsing patterns — not just the literal words they type.
L
Lead Qualification
The process of determining whether a visitor or prospect is a good fit for your product or service. AI-powered lead qualification asks the right questions at the right time to score and prioritize leads before they reach your sales team.
Lead Scoring
Assigning a numerical value to a lead based on their behavior, engagement level, and fit with your ideal customer profile. Higher scores indicate leads that are more likely to convert.
M
Multi-Language Support
The ability to detect a visitor's language and respond fluently in that language without manual configuration. SiteDriver supports 100+ languages with automatic detection and native-quality responses.
N
Natural Language Understanding (NLU)
A branch of AI that enables software to comprehend human language as it's naturally spoken or written — including slang, typos, and complex phrasing — rather than relying on rigid keyword matching.
P
Page Navigation (AI-Driven)
When an AI agent physically navigates a visitor to the correct page on a website rather than simply providing a text answer. This eliminates the need for visitors to search through menus or guess at URLs.
Proactive Engagement
Initiating a conversation or interaction with a visitor before they ask for help. Proactive engagement uses behavioral signals — like scroll depth, hesitation, or time on page — to offer assistance at the right moment.
R
ROI (Return on Investment)
A measure of the profit or value generated relative to the cost of an investment. In website conversion, ROI calculates how much additional revenue an AI agent or tool generates compared to what it costs.
S
Session
A single visit to a website by one user. A session begins when a visitor arrives and ends after a period of inactivity or when they leave. Tracking sessions helps measure engagement and conversion performance.
Site Knowledge
The comprehensive understanding an AI agent has of a website's full content, structure, products, and services. Deep site knowledge allows the agent to answer questions and guide visitors accurately across every page.
T
Traffic Source
Where a visitor came from before arriving on your website — such as a search engine, social media, email campaign, paid ad, or direct URL entry. Understanding traffic sources helps tailor the visitor experience.
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